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ABOUT 3SER-fm 3SER-fm is a non-commercial community radio station licenced by the Australian Broadcasting Authority, to broadcast within guidelines prescribed by the Community Broadcasting Association of Australia. It is the local community radio station catering to the south-eastern area of Melbourne - an area with a population of around 300,000. 3SER-fm is a non-profit group whose sole aim is to inform and entertain the people of Melbourne's south eastern suburbs. We cater to all community based requirements as well as musical tastes, ranging from representations from local council to sport, country to comedy, retro to modern, rock to rockabilly, and a wide diversity of ethnic programmes. HISTORY South Eastern Radio began it's life as Market City Radio, broadcasting test transmissions from Dandenong to the south-eastern region of Melbourne in 1983. Moving to Fountain Gate Shopping Centre in the late 80's, it was deemed a more accurate representation of the geographical broadcast area that the name be changed to South Eastern Radio. The test transmissions were conducted four times a year (a week each time), and continued until a full time licence was granted in May 1991. Full time broadcasting commenced in July 1991. A relatively short-lived move to another location at the Fountain Gate Shopping Centre occurred in the early 90's, however circumstances dictated that more stable premises be sought, and in the mid-90's the station relocated to a self-funded location at Princes Hwy, Narre Warren. Saturday 21st September 2002 heralded a new start for the station, with commencement of transmission from the new premises in Cranbourne.
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